The digital marketing agency iProspect, in conjunction with comScore, just released a study highlighting their findings and the best practices for marketing to affluent male consumers via the web and mobile.  Some of their discoveries were surprising — for instance, advertising that encourages further research into a product is actually a big plus.  Let’s go [...]

Yesterday Saks launched an art-driven, in-store pop-up shop devoted to the line 3.1 Phillip Lim.  Today, the iconic Parisian department store Printemps announced a new denim bar intended to further showcase contemporary, casual fashion. With the denim housed on shelving designed to look like refrigerators, the space is modeled after a New York deli.  Updated [...]

We’re just kidding, sort of — Apple is getting a signature fragrance, though not at the hands of its engineers.  An Australian art collective called Greatest Hits has commissioned the scent manufacturer Air Aroma to create a take on an Apple eau de toilette. Don’t act like this is a joke, because it isn’t. Unfortunately, [...]

The entire denim creation process, from weaving the fabric to dyeing and laundering it, is now required by the European Union to both minimize and prevent waste and use “unavoidable waste” as a resource.  The new directives have gotten some Italian denim factories working pretty creatively. With new regulation, denim produced in Italy is being [...]

Everything about this is great: to promote their new “Big Bra Hunt” charitable initiative, Oxfam is using an 83-year-old model as a poster child. Daphne Selfe was shot by Perou to promote the Oxfam Big Bra Hunt. At the risk of being obvious, we love the fact that Oxfam employed Daphne Selfe to pose for [...]

Though certain online fashion subscription services might already be upending their business models, the monthly beauty niche is going strong.  Birchbox, one such start-up in the category, reached 100,000 subscribers after launching in September 2010.  And now they’re expanding to reach the boys. A sampling of Birchbox products, among other manly items. Birchbox sends out [...]

Is your style more Brooklyn or Wicker Park?  And what if you don’t even live in either New York or Chicago?  No matter, new online retailer Shoptiques will bring the neighborhoods’ boutiques to you. Not only can you shop Chicago boutiques, but you can browse them by neighborhood. It’s one of the first e-commerce businesses [...]

First the famous Hollywood wives brought green dressing to the red carpet; now they’re pushing it into the realm of everyday design.  Livia Firth, wife of Colin Firth, is working on launching a library of sustainable fabrics for designers to use as a resource in creating more eco-friendly fashion. Livia Firth worked with Valentino to [...]

We’ve watched the wave of bespoke denim slowly grow, and custom-made clothing sites are certainly on the rise, but how about affordable custom tailoring straight out of New York’s garment district?  Business Insider reports on Quincy Apparel, a new design house that makes made-to-fit women’s apparel for the accessible price range of $100 to $250. [...]

Shoescribe is the latest standalone e-commerce venture from Yoox founder Federico Marchetti. Federico Marchetti, the founder of Yoox and its many successful online offshoots, spoke with WWD about what goes into successful e-commerce.  The answer?  It sure isn’t about the short-term.  As outlets like the Huffington Post surmise about a fashion tech bubble, what Marchetti [...]