Posted on February 15, 2012, 4:50 pm, by Susannah Edelbaum, under
How We Buy Now.
Is it a social gaming app, a shopping aggregator, or a consumer-focused version of the Sims? The iPad-based fashion and design community Stylmee counts as all three. For the general public, the program is centered around a “fashion social game,” in which users create, design, and run a virtual boutique, stocked with completely shop-able products [...]
Posted on February 10, 2012, 5:48 pm, by Susannah Edelbaum, under
How We Buy Now.
Yes, last minute Valentine’s Day gifts are still on our radar, but this week, we were also on the lookout for good seasonal transition items. Luckily, our favorite online style curators came up with some great picks. We love this bright silk scarf from Of a Kind this week. 1. Rose print scarf on Of [...]
Posted on February 6, 2012, 4:17 pm, by Susannah Edelbaum, under
How We Buy Now.
Adriana Lima starred in a television spot for Teleflora. Advertisers turned to the fashion industry — and a very specific part of it — to grab viewers’ attention during last night’s Super Bowl. The face of Victoria’s Secret, Givenchy, and numerous other labels both high and low, model Adriana Lima also seemed to be the [...]
Posted on February 3, 2012, 4:10 pm, by Susannah Edelbaum, under
How We Buy Now.
We, and our favorite style curators across the web, are still gearing up for Valentine’s Day. From pink-themed outfits to jewelry made with love, check out our top 5 fashionable — but very appropriate to February 14 — picks of the week. This limited edition tee from Of a Kind is perfect for February 14 [...]
Posted on January 31, 2012, 8:06 pm, by Susannah Edelbaum, under
How We Buy Now.
Minnesota’s Mall of America has begun adding staff and information in Chinese, Japanese, and Spanish. Last week came the news that, surprise, brands wholeheartedly support President Obama’s push for less stringent tourist visas, issued faster, for visitors from Brazil, India, and China. As the middle classes of those countries grow, and American retailers miss out [...]
Posted on January 23, 2012, 5:50 pm, by Susannah Edelbaum, under
How We Buy Now.
Robert A. Iger, President and CEO of Walt Disney Co., told WWD “it is estimated that for every 65 people that visit the United States, one job is created,” and thus retailers across the board are incredibly supportive of President Obama’s recent move to both speed up the tourist visa process and ease some of [...]
Posted on January 17, 2012, 3:09 pm, by Susannah Edelbaum, under
How We Buy Now.
Soccer might be David Beckham’s game, but when H&M makes its foray into American television advertising, the fast fashion retailer is heading to the Super Bowl. H&M is planning to show its first North American on-air spot, featuring David Beckham Bodywear, during the game’s second quarter. H&M’s underwear-focused collaboration with Beckham is set to launch [...]
Posted on January 13, 2012, 6:37 pm, by Susannah Edelbaum, under
How We Buy Now.
Tiffany & Co. is soliciting imagery from its fans, male bloggers are taking over the style blogosphere, and Fab.com is about to get a whole lot more fashionable. Read on for this week’s top fashion tech news: Outfit creation site Polyvore is heading to Mercedes-Benz Fashion Week this February. 1. Polyvore is going to Fashion [...]
Posted on January 9, 2012, 8:59 pm, by Susannah Edelbaum, under
How We Buy Now.
Though the results of Louis Vuitton’s collaboration with the Japanese pop artist Takashi Murakami might be the most recognizable of the fashion industry’s joint ventures with the art world, Louis Vuitton hasn’t been the only label to get the blue chip artist treatment (though they’re certainly racking up more art collabs than anyone else). Beyond [...]
Posted on December 27, 2011, 10:30 am, by Susannah Edelbaum, under
How We Buy Now.
From 3D muses to self-cleaning clothing, 2011 was an inventive year for the fashion industry. When it comes to new fabrics, some of the best futuristic fashion is already available in wearable form, while other developments are just past the cat’s whisker stage (and we’ll have to hold out for 2012 to actually don the [...]