1. The interactive Ladurée-Uniqlo cat isn’t just making our week, it’s making our month. Keep in mind that the macaron-eating chat represents a collaboration benefiting children from Fukushima.
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Wearable Tech is Coming. Fashion Should Get In Now.
Credit Suisse estimates that the wearable technology market will grow from $3 to $5 billion, where it is today, to $30 to $50 billion over the next three to five years. Within retail and apparel, “wearables,” consisting of accessories with embedded sensors and displays, are already commonplace from sports brands (think Nike’s FuelBand). As another example, Adidas revealed a digital technology-enabled sneaker, being developed in conjunction with Google Glass, at this year’s South by Southwest.
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From Apps to “Soft Benefits,” Here’s How Brands Can Cultivate Customer Loyalty
The proclivity toward loyalty programs changes across different markets. According to Bob Macdonald, the president and CEO of Maritz Loyalty Marketing, recent studies reveal that there’s work to be done on “soft benefits,” i.e.
