DKNY just out-hipped everybody else on Twitter. To celebrate a new London flagship and generate buzz, the brand’s social media maven, Aliza Licht, made a video mapping made-up tweets about a made-up party to celebrate the new location.
Granted, Licht got real high-profile people (Carmelo Anthony!) to join the conversation with some faked Twitter commentary on the “party” they were “going to.” As the video moves along, more people react, using the hashtag #UK2012. The buzz spreads out to Facebook, Tumblr, and Pinterest. The event is still not real.
Our favorite part might be a chat conversation between Paper‘s Mickey Boardman and Elle‘s Joe Zee. Like we said, Licht got a lot of very legit people, both in fashion and not, to do some very faked conversing about an event that’ll never take place. And how many people saw those tweets and posts put up for the sake of the video? Probably thousands. Oh, and the London DKNY flagship is open. Even if the video is a spoof, the publicity, and the new shop, are as real as can be.