The man himself explains how The Board will work.
After his Fall 2012 show yesterday, Oscar de la Renta introduced “The Board,” a creative new concept to get your input on his design process. Anyone can join the online pinboard to post aesthetic ideas they think would suit the label. The haute fashion house’s creation of The Board follows the increasing popularity of their resident tweeter, OscarPRGirl, on the social pinboard site Pinterest. (She’s at 5169 followers, and counting!)
Having just launched, The Board doesn’t have any contributions yet, and there’s no telling to what to degree the collective public thought process will make it into de la Renta’s next collection. That said, this is a pretty amazing way for a designer, whose name is practically synonymous with “the establishment,” to reach out to his fans and supporters. And after it gets underway, we imagine The Board could be a pretty cool go-to source for sartorial inspiration in general.