Britain’s Advertising Standards Authority has banned an advertisement from Marc Jacobs for his Oh Lola! perfume. Though Dakota Fanning is 17 years old, the ASA asserts that the ad makes her look younger than 16, qualifying her as a child. And thus they take issue with the alleged lascivious placement of the fragrance bottle she holds in the image.
The ASA also pulled L’Oréal ads over the summer. That campaign, which featured Christy Turlington modeling an anti-aging product, was deemed overly re-touched and therefore grossly exaggerating how much the beauty product could actually accomplish.
The moral of the story, it seems, is that models in Britain better look (at least somewhat) their age. With ads whose subjects are digitally altered beyond reality, sure, we agree that misleads customers. But what do you think about Fanning’s image? Does Marc Jacob’s Oh Lola! ad overly sexualize a minor, or is it just fashion?