Diet Coke Now Producing Fashion-Focused Content

Diet Coke is going all in when it comes to collaborating with the fashion industry.  First they paired up with Karl Lagerfeld for limited-edition bottle design, now they’re launching a fashion channel in conjunction with Yahoo UK.  The site, Style it Light, features style-focused galleries, reviews, and interactive content — it all just happens to have a lot of Diet Coke imagery hovering in the background.