Water Less denim

Levi's Water

From Farmer to Consumer, Levi's Wants Everyone To Use Less Water

Levi’s is underwriting a new nonprofit program that teaches farmers around the globe how to irrigate cotton using less water.  Are they doing this to help create an eco-friendly image?  Well, that’s only a small part of the initiative.  In fact, the company is concerned that any possible future water shortages could be really bad for business.  As a preventive measure, they’re trying to substantially reduce the estimated 919 gallons of water that goes into one pair of jeans (that number spans cotton irrigation to fabric development to the consumer’s own laundry).  Let’s look at how they’re doing it:

First, the company introduced Water<Less, a line of men’s and women’s denim that claims it saves 16 million liters of water in a single season.

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