Conversocial Makes it Easy to Manage Social Media Blowback

“We were banging the drum for social customer service,” explained Josh March, the CEO of social customer service start-up Conversocial, on how he came to found his company in 2010.  Last night March and David Tull, from the members-only men’s wear site JackThreads (one of Conversocial’s clients) spoke on the importance of moving customer service into the public realm, which, according to March, “is going to be at least as big as email in the next five years.  Or maybe bigger, since it’s easy to tweet.”
Some tips and statistics we picked up from March and Tull:

Half of consumers are now using social media for support, either to ask questions, complain, or give feedback.