IWNY: Here’s Where Commerce and Content Intersect for Real Value

At a panel yesterday during Internet Week New York (IWNY), speakers from established retail (Cannon Hodge of Bergdorf Goodman) and fashion tech start-ups (Chris Morton, co-founder and CEO of Lyst, Joshua March, co-founder and CEO of Conversocial, and Tumblr’s “fashion evangelist,” Valentine Uhovski) discussed how to make commerce and content connect in a meaningful way.  The group was moderated by Shenan Reed, the Chief Media Officer of Morpheus.  From brand story to social customer service, the panel addressed a range of key points:
BRAND STORY:

First up, products themselves are becoming content — just look at Pinterest.  A sofa from West Elm is the post, and the attraction.