NYU Research Confirms: It’s All About E-Commerce & Mobile

As usual, Burberry’s online presence is hard to beat.
Social media tricks?  So last year.  The New York University think tank L2, which publishes a yearly “Digital IQ Index” for fashion brands, has concluded that the healthiest companies are those focused on e-commerce and mobile.  This backs up other recent theories that more or less say the same thing — mobile is increasingly prevalent, it should be presented as similarly as possible to its parent site, and when it comes to overall digital robustness, it’s all about making sales.