With Celebs Galore, Google Launches Boutiques.com

Boutiques.com, Google’s new shopping portal, launched this morning — and as expected, it is a game-changer for online retail. The site, which is currently only offering women’s clothing and accessories and is only available in the U.S., uses a unique mix of “computer vision and machine learning technology to visually analyze your taste and match it to items you would like.” In other words, it has an algorithm that brings what you want to buy directly to your computer (or iPad) screen.