Dan Ariely on Stopping Fake Fashion: Part Two

In Part One of our interview with Dan Ariely, the author discussed the unique place fake fashion holds in the world of counterfeiting.  Ultimately, we learned, counterfeit fashion puts wearers in a position for a special, prolonged kind of cheating that begets, well, more cheating.  Here, Ariely explains the problem in further detail, and discusses ways for the fashion industry to counteract that particular, fake-induced behavior.