Study Finds Mobile Shopping Works Because It's "Relaxing"

Image courtesy of Latitude.
The moment for consumer skepticism toward mobile commerce seems to be over.  “Surprisingly, we found that many people prefer using their mobile devices for shopping even while at home,” said Neela Sakaria, the Executive Vice President at the research consultancy Latitude, which conducted the survey of 909 smartphone owners, ages 20 to 59, from the U.S.