Social Media

Tory Burch runway microsite image

With Another Fashion Week Behind Us, Social Media Lessons Continue to Evolve

It’s been determined that Fashion Week probably shouldn’t make itself open to the public anytime soon, in large part because the social media blitz that surrounds the events will lose most of its magic if people can just show up to to the shows themselves.  And so the ways labels execute that blitz during Fashion Week are more important than ever.  A takeaway from the Spring/Summer 2014 shows hit a few clear points:
1.  There are too many hashtags, amounting to too much information for audiences to decipher.  Brands can assign relevant tags to their shows, but they really don’t help grow an audience or disseminate much information.

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