Pinterest Adds Revenue-Generating, Data-Collecting Tool

It’s good for them and it’s good for their retailers: Pinterest has finally launched a tool, Pinterest Web Analytics, that lets businesses collect data on their products being pinned from their Web sites.  Here’s the breakdown of what you can now do:

See how many people have pinned from your site
Record the number of people who have seen those pins
See how many people visit your site from Pinterest
Access a selection of your most repinned, most clicked, and most recent pins to get an overall idea of what’s popular

The tool is one step toward monetization for Pinterest, though the program is free for Twitter’s verified accounts, e.g., businesses and brands.  If it’s successful, and it’s hard to imagine it won’t be, the new analytics program will cement the relationship between Pinterest and the brands who use it, making the image-sharing network even more indispensable to companies than it already is.