Rue La La Discovers Mobile Shoppers Are Major Spenders
Online flash sale venue Rue La La recently drew some remarkable conclusions about its shoppers’ web provenance, including the fact that the percentage of customers buying from a mobile phone has risen from 10% to 75% over the past two years. That’s huge. Even more significantly, the company also discovered that merely accessing multiple web channels means consumers will, well, consume a whole lot more.
Read More
