Valentino Launches Valentina With Interactive Online Hunt

To debut its first new fragrance in the past few years, Valentino makes you find it in an interactive digital game, “Have You Seen Valentina?“  A series of clues takes the audience through a deserted, nighttime virtual version of Rome…players follow the character Valentina (representing the Italian couture house’s latest scent) through an epic, partyful evening, along the way discovering a way to sign up to learn more about the fragrance on September 26.

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