H&M Joins Meryl Streep and Suzy Amis Cameron on the Eco-Red Carpet

H&M’s red carpet-ready offshoot of their Conscious collection hits stores today, making it easy for anyone to get on the sustainable evening wear bandwagon.  Following in the footsteps of Livia Firth (Colin Firth’s wife and founder of the Green Carpet Challenge), Suzy Amis Cameron (wife of James Cameron and founder of Red Carpet Green Dress) and green red carpet dressing devotee Meryl Streep, H&M now offers a range of totally affordable, sustainably produced gowns, skirts, and suits.