Printemps


Selfridges Denim Studio

Selfridges To Open Giant Denim Space With a “Jeanius Bar”

High or low tech, European department stores are embracing the all-denim approach (insert your own Canadian tuxedo joke here).  Remember Printemps’ “bodega-style denim bar?“   Now we’ve got London’s Selfridges, which is trying to become the “worldwide destination for denim,” opening a 26,000 square foot space outfitted with a so-called Jeanius Bar.  Okay, so given these two examples, maybe what European stores actually really like are bars, except these are all filled with jeans.

Read More