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Amazon Plans Major Push Into Prestige Beauty

This isn’t how Chanel envisions its ideal online beauty image, but Amazon is about to step up its game.
Amazon is adding to its ongoing push into fashion with a simultaneous launch into the prestige beauty sector, whether brands embrace it or not.  But as the total number of shoppers buying beauty online grows faster than those purchasing prestige beauty directly from the brands themselves, forging a relationship with Amazon might become necessary…just as the online behemoth is looking to push into that department.  At this point in time, there are some other ancillary reasons why brands might just want to give in to the online behemoth.

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