pop-up shop

Piperlime in SoHo

Big Digital Names Opening Real Stores Loved SoHo in 2012

With brick-and-mortar retail innovating to keep up with the Web, it only makes sense that e-commerce would open physical doors to stay ahead of their newfound competition.  This year, some online-only purveyors went all in on bona fide flagships, while others took a more tentative approach through temporary spaces.  Either way, 2012 was a year for visiting Web sites in the real world.

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