The Founder of Yoox Will Tell You What E-Commerce Needs

Shoescribe is the latest standalone e-commerce venture from Yoox founder Federico Marchetti.
Federico Marchetti, the founder of Yoox and its many successful online offshoots, spoke with WWD about what goes into successful e-commerce.  The answer?  It sure isn’t about the short-term.  As outlets like the Huffington Post surmise about a fashion tech bubble, what Marchetti has to say is more than relevant.  Read on for the CEO’s most salient pearls of wisdom:

Yoox is successful because it stuck to its mission — Marchetti founded the site 12 years ago to become a global partner for fashion brands, and that is what it is today.