From Aldo to Stylmee, Fashion Is Getting Its Game On

Now that video content is pretty much a given, what’s next for fashion’s interactive side?  Via start-ups and brands themselves, the industry is latching on to social gaming.  WWD quoted James Gardner, CEO of Createthe Group, who pointed out that “Fashion is itself a game, after all.”

So who are the early adopters?  Well, there’s DKNY, which is launching a partnership with Fashion Week Live on Monday.  The game will be housed on Facebook, and challenges players to essentially carve out a virtual fashion career for themselves online.  They can network with other players, and leveling up entails “rising to fame,” being presented with opportunities by an avatar of the DKNY PR Girl, and gaining access to products from a virtual DKNY store.