In Fashion, L.L. Bean, Nordstrom, and All Things Feminine are Winning Pinterest
While retailers struggle to figure out how to curate and monetize user-generated content on Pinterest featuring their brands, their own accounts, at least, are thriving. It’s de rigueur for labels to provide inspiration (and aspiration) to consumers via pinboards, whether they’re showcasing photography, their own products, or simply good things elsewhere. But who’s doing it really well?
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