Lucky Mag Makes Biggest Publishing Push Into E-Commerce

From pop-up stores to of-the-month club collaborations, magazines are getting more and more into the business of selling to their readers what used to be reserved for editorial spreads.  This fall, Lucky is introducing myLuckymag.com, which will direct their audience to buy an array of fashion and beauty products, seen through the lens of the Lucky editorial staff, from retailers like Macy’s.