Will Monthly Style Subscription Services Ever Make Money?
You’ve heard about them all — Trunk Club, BeachMint, Bespoke Post. These members-only sites offer minutely varied versions of monthly product clubs (though Trunk Club differs in that subscribers can order whenever they want). With celebs at the helm — or, in the case of Bespoke Post, a men’s magazine — the sites intend to appeal via niche, often self-produced product lines. The thing is, The Wall Street Journal reports, so far, that’s just not profitable.
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