Maybelline


Live From the Runway poster

Is Fall 2012 Fashion Week the Most Egalitarian NYFW Yet?

Remember when Dolce & Gabbana’s invitation to tweet during their Winter 2012 show seemed like news? If this Fashion Week proves anything, it’s that viewer commentary is more welcome than ever.  The Fall 2012 shows kick off today, and if your invites are still lost in the mail, don’t fret.  In conjunction with YouTube, Maybelline is once again sponsoring “Live From the Runway,” a real-time online screening of over 30 of the shows.  (The cosmetics giant sponsored this in September, too.)
Beyond the convenient livestreaming, we’re personally enamored of the everybody-in mentality embodied by the Fashion Week Facebook invitation.  Listing the viewable shows in an organized, welcoming format over social media isn’t just efficient, it’s downright egalitarian.  And the summons to comment on the shows with the hashtag #liverunway?  Even more so.

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