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ShopThis

For iPad Mags, E-Commerce via ShopThis Could Be the Next Big Thing

It’s funny, in a way, that this didn’t happen already.  Today, MasterCard announced a retail partnership with Condé Nast that will allow tablet readers to buy from both editorials and paid advertising.  The technology, ShopThis, rolls out beginning on October 15, with the November issue of Wired.

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