Q&A: Kyle Andrew of Kate Spade New York on Strong, Seamless Social Media

In the constantly evolving, rapidly growing field of branded social media, kate spade new york has consistently offered standout content across a broad spectrum of platforms.  From Facebook to Pinterest to Tumblr, the brand’s voice and aesthetic are seamlessly integrated and sartorially inspiring.  To find out where that voice came from (and where it’s going next!), we sat down with Kyle Andrew, kate spade new york’s Senior Vice President of Global Brand Marketing.  She filled us in what it takes to create, maintain, and grow a terrific, consistent branded social media personality.