Marketing to Men? Better Make a Video

The digital marketing agency iProspect, in conjunction with comScore, just released a study highlighting their findings and the best practices for marketing to affluent male consumers via the web and mobile.  Some of their discoveries were surprising — for instance, advertising that encourages further research into a product is actually a big plus.  Let’s go to the rest:

First and foremost, integrating one’s web presence with mobile is a must.  But we all already knew that.