Online Retailer of the Week: Go Try It On

Marissa Evans founded Go Try It On as a way to field the oft-asked question, “what should I wear?”  Users ask the site’s member community style questions, accompanied by images of themselves sporting the outfit or garment in question.  It’s an effective way to get quick, constructive advice, since, as Evans points out, the “what should I wear” query sans visual can’t really elicit a well-informed response.