Gilt Groupe Wants You to Start Paying Full Price

Park & Bond is a new Gilt Groupe site offering upscale menswear — at full price.
Gilt Groupe is repositioning itself as a high-end lifestyle brand, with about half its offerings set to be sold at full retail within the next few years. Gilt is widely accepted as a leader in the flash sale industry, so if they’re making a definitive move into retail, what might that indicate about the discount luxury world in general? The reasons for the adjustment to their business model are numerous — and could affect the entire flash sale industry.