Condé Nast Goes All In on E-Commerce
Those other magazines — like Details and GQ — were just testing the waters of e-commerce when they, in various ways, started trying to sell you things over the Internet. Condé Nast just trumped all previous publishing world retail efforts with a $20 million investment in farfetch, which brings together myriad luxury designers from different independent boutiques under one e-commerce umbrella.
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