Lord & Taylor CEO Brendan Hoffman on the Mobile Future of Retail

As mobile shopping becomes an increasingly crucial retail component, one of the most interesting ways to view mobile strategy is from the cusp of its development.  While already actively engaging customers through social media, Lord & Taylor is about to take its main site and mobile platform into the future.  We sat down with Brendan Hoffman, the venerable department store’s CEO, to talk about Lord & Taylor’s social media and mobile strategy, how they’re using them to converse with their customers now, and where they’re going next.