$25 Million in Sales, And Other Earmarks of Success

Three looks from Jason Wu’s recent line for Target. One-off capsule collections are a major boon to fledgling designers.  (Of course, dressing the First Lady doesn’t hurt, either.)
According to WWD, reaching $25 million in sales is a key number indicating a brand could go from fledgling design house to becoming a major corporate fashion player.  Of course, having a clear focus to sell to consumers, and working with efficient margins, are also earmarks of a label’s lasting success.  As yet another New York Fashion Week rages around us, what other factors, besides the $25 million magic number, contribute to a brand’s longevity?