Joe Einhorn, Founder of Fancy, Wants To Get You Pre-Shopping

E-commerce built through a social lens is here to stay, and to that end, we’ve been tracking Fancy for a while now — it’s one of the standouts in the field of multipurpose, super-social, celeb-endorsed online retail.  To break it down, Fancy is a blog, an aesthetic curator, a listings site, and a social discovery tool all in one.  Founder Joe Einhorn took us through his inspiration, the site’s future, and just how all those big names came to love Fancy.