Q&A: Kyle Andrew on the Spirit of Kate Spade Saturday

This spring, kate spade new york gets a high-spirited little sister, in the form of Kate Spade Saturday.  The unique, youthful concept will be represented across a full lifestyle brand, with clothing, accessories, beauty, and home decor.  And while Saturday will be offered at a lower price point than its predecessor, the line will be presented as a separate (though spiritually related) endeavor from kate spade new york.  We sat down with Kyle Andrew, kate spade new york’s Senior Vice President Brand Director, to learn about the two lines’ shared energy, Saturday’s forthcoming international launches, and just how the team pinpointed the ideal Saturday shopper.