Watchmaker Jaeger-LeCoultre Gets Into the Honey Business

What to do when you’re a high-end watchmaker and you want to market sustainable honey?  (Yes, honey.)  You make your own.  Jaeger-LeCoultre is better known for its iconic Reverso watch than for condiments, but the 179-year-old-French company, seeking to create a unique product reflective of its base in the lush Vallée de Joux, got the job done by hiring a beekeeper.