Q&A: Seth Matlins, The Man Proposing Truth in Advertising

While models themselves are trying to undo some of the cultural damage caused by excessive use of Photoshop, regular members of society are likewise spearheading change.  Seth Matlins, who worked previously in advertising, first founded the site Feel More Better to address some of the issues surrounding Photoshop and airbrushing.  He’s since gone quite a step farther, proposing federal legislation that would require transparency for digitally manipulated images.  The Media and Public Health Act (which already has 2,605 out of the 7,395 signatures it needs) isn’t intended to remove Photoshopping, airbrushing, and digital manipulation, but rather to force advertisers to acknowledge, that, hey, the results aren’t real.