Dan Ariely Explains the Problem With Fake Fashion: Part One

Dan Ariely, the author of The (Honest) Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves, took a hard look at the business of counterfeit fashion and the negative ways it impacts the behavior of the people who wear it.  In the first half of our interview with Ariely, we discuss fake fashion, why it presents such a particular problem for the fashion industry, and how if affects the people who wear it.