Could Flash Sales Save Magazines?

AdAge just reported that when the decor and design-oriented flash sale site Fab.com ran a two-week-long magazine pop-up shop last month, they sold over 20,000 subscriptions.  Even more notable, all but one of the titles were for the mags’ physical editions (the one tablet-only subscription for sale was The Daily; a few others were available digitally and in print).  Appropriate to the site’s audience, the publication that sold the best was Elle Decor.