Fashion Tech Start-Up Shoes of Prey Makes the Retail Leap

As brick-and-mortar retailers add digital tricks to lure in online-prone shoppers, it’s interesting to see a fashion tech start-up go the other way, taking the plunge into physical retail — and succeeding.  One of our favorite customization sites, Australia’s Shoes of Prey, introduced a salon at Sydney department store David Jones in January, with sales already exceeding estimates.