Sephora Dives Into Pinterest With Color-Focused Contest

Pin it to win it — we like the competitive edge brands are taking on Pinterest.
Okay, it might not be on par with Bergdorf Goodman scouting models via Facebook, but Sephora’s new Pinterest contest is pretty cool.  The Color Wash Sweepstakes invites pinners to turn their favorite colors into beauty inspiration boards, for the chance to win $250 to spend at Sephora (there are ten prizes in all).