What Can Small Retailers Do to Combat Holiday Showrooming?

The closer the holidays, the bigger the dread of Amazon.  Right?  Around this time, our inbox gets flooded with a host of press releases spelling the end of Black Friday, as the Internet takes over, extends the “real” deals, and showrooming destroys small retail as we know it.  Meanwhile, even the big box stores, like Toys R Us and Walmart, are doing something to combat showrooming, but creating mobile apps isn’t necessarily in the purview of most independent retailers.  Herewith, other tricks to try:
1.  Offer to match prices:  Put it on your Facebook page, put it on your Twitter, make a nice sign for the store.  Make sure your audience knows.  If it’s not financially feasible to offer this on all stock (which, understandably, it probably isn’t), set the prices for a specific range of merchandise.  Or feature a few selected price-matched items in a weekly newsletter.  Consumers should still appreciate the flexibility.