Moschino’s 2010 holiday window display.
Is Black Friday no longer the powerhouse shopping day it once was? According to the National Retail Federation, as many as 39% of consumers have already started making their holiday purchases. Interestingly, the super early start is a result of frugality, not an extended holiday shopping spree. Let’s look at some of the causes of the season’s shift to the early side:
Though it’s partly to make room for the holiday merchandise itself, retailers have offered aggressive discounts in October, which thrifty shoppers are snapping up.Read More