Brandon Holley

Elle 2010 September covers

For September Ad Sales, Fashion Mags Need A Hook

Elle released a range of covers for its September 2010 issue, which also marked the title’s 25th anniversary in print.
Though the issues haven’t yet thudded onto newsstands, the ad page numbers for September’s fashion magazines are in, and they’re, well, middling.  In a side-by-side comparison with last year, what’s clear is that the titles demonstrating either a particular dip or a high are showing numbers that correlate to some kind of hook.

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