Branded Editorial

Karen Robinovitz

Digital Branding Pro Karen Robinovitz Speaks

We’re no strangers to the fact that brands across the spectrum are speedily adding editorial content and beefing up their online presences.  But while retailers and designers are plunging into the internet, the process for building up their content is anything but random.  A Tumblr post here, a tweet there — in a crowded market for branded content, an ad-hoc approach to content just won’t fly.

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