Bosideng: China’s First Global Luxury Brand?

The Chinese retailer Bosideng, which has 8,000 stores at home, opened its first European outpost last summer in an architectural curiosity in London’s West End.  The move, which so far isn’t profitable, was more of an effort at forging an international image than anything else.  Gao Dekang, the company’s founder, even moved into the top floor of the flatiron-shaped building.