Sephora Goes Big With New Site, New App, and a Whole Lot of iPads

Across the U.S. and Europe, Sephora’s known as a consumer go-to for being able to easily test products in-store, but the biggest changes from the beauty giant are completely web-based.  Today they released an overhauled web site, with a new look and a greatly expanded search function.  Their next round of updates will neatly tie their virtual presence to their brick-and-mortar outposts.