Q&A: Matthew Woolsey on Barneys' New Digital Features
Barneys just launched a slew of new digital features that are more reminiscent of what’s usually offered by online fashion start-ups than established department stores. Among the new features are curated product pages from a range of “influencers,” new social functions that allow customers to follow friends and designers, and capabilities for favoriting and listing items to better keep track of products across the site.
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