ASDA price check incentivization

British Walmart Will Pay You To Compare Their Prices

In a true case of putting your money where your mouth is, Walmart’s British iteration, Asda, saw customers using their price-comparison service rise 150% after the store offered a five pound (about $8) monetary incentive to do so.  The five pounds came in the form of a discount off a shoppers’ next forty-pound-and-over purchase.

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